APAC Brand Manager

Our WHY is INVITING the WORLD to EXPERIENCE our BEST WATER BRANDS as well as PLANT BASED PRODUCTS.

We bring to life our iconic global brands EVIAN, VOLVIC & FERRARELLE.

At the same time, we take care of bringing plant-based food and drinks reflecting our desire to offer a wider choice to all consumers, especially the growing number of flexitarians looking to diversify their protein sources, and people with dietary constraints or preferences.

We operate on a unique business model: partnership with local distributors. We work with more than 150 distributors, operating in more than 110 countries. The team behind it is no more than 100 people, with employees strategically based around the world. In fact, we are one of the most culturally diverse Business Unit in Danone with about 30 different nationalities located in over 20 countries.

When you join us, you will be amongst like-minded individuals ambitious and hunger for more, flexible & autonomous, resilient in the face of challenges & driving change, high-performers & team players. Every individual makes a direct impact to our business results.

We are Evian Volvic Alpro International (EVAI).

JOB PURPOSE/MISSION

As Brand Manager for Volvic, you will work with the team to ensure that the experience of the brand is connected and relevant for our consumers. You will build amazing cross-cultural & cross-functional connections, all of which will in turn build you professionally & personally.

To lead the launch campaign and activation plan development for the Volvic brand in Asia Pacific (excl. China/Japan). Key markets include South Korea, Taiwan, Hong Kong, Singapore, among others. You will also support your line manager in developing the overall plan for Volvic Central, which includes multiple regions such as Asia Pacific, Middle East,Latin America/Europe, and Russia. In addition, you will be the marketing champion liasing with the commercial teams to grow our HoReCa business (hotels, restaurants, cafes).

MAIN RESPONSIBILITIES

1/Understand Consumers, Markets and Brands performances to generate business insights and translate into opportunities

Consumers profiling: Understanding target audience along with consumption behaviour, consumer touchpoints

Market & Competition: data analysis, actions plan assessment (incl. ATL, BTL and PR activities)

Business results tracking & analysis: internal data performance analysis

2/Lead Volvic and HoReCa brand activations and innovation launches

Activation/Digital: Develop, recommend and implement launch activation plan for Volvic. Work closely with the sales & ecommerce team to ensure campaigns drive tangible business results.

Lead Innovation Projects (NPDs, renovations and Range extensions):assess market needs, proactively demand for product needs

3/ Marketing support for Horeca:

Work closely with the Horeca Key Accounts Lead to develop campaigns and activation plans to grow our business in hotels, restaurants, cafes.Build strong partnership with distributor and key customers to implement plans

4/ Track & Facilitate business results

A&P budget: responsibility and efficient management of A&P and A&P trackingEnsure excellence in execution for POSM for all channels Business results tracking & analysis: internal data performance analysis;

JOB CONTACTS

• Internal contacts:

Hierarchical reports

Marketing, EC, Sales, Supply Chain and Finance

Volvic acceleration unit

Other departments/CBUs, according to functional needs (Customer Service, HR, Legal, Quality etc.)

• External contacts:

Partner agencies

Distributors

Key Customers (Off-premise & On-premise)

PROFESSIONAL EXPERIENCE

At least 5 years of relevant experience in Marketing (with strong local / regional brand activation experience, in-store, PR & digital), ideally within a strong multinational FMCG company (spirits, high-end/premium) or Danone classical CBU.

ABILITIES & COMPETENCIES

Digitally savvy

Knowledge of trade channels (off-premise, impulse and on-the-go)

Strong Analytical skills

Leadership skills & strategic thinking

Entrepreneurial profile: pragmatic, fast-learner on the-job, flexibility/adaptability, business sense, results oriented;

Open-minded attitude, Good listener, positive and constructive spirit

Ability to manage multiple projects, prioritize effectively

Results and excellence-oriented in execution (Do-er)

EDUCATION

University Degree

PC SKILLS

MS Office fluency, strong user of digital platforms (facebook, instagram, YT, Google, e-commerce, etc)

LANUAGES

English fluent, other languages are welcome (Thai, French)