About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with more than 3.6 million accommodations globally. Based in Asia and part of Booking Holdings, our 6,000+ employees representing 90+ nationalities foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership,enhancing the ability for our customers to experience the world.
Our Purpose Bridging the World Through Travel
We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.
We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.
The Opportunity
The B2B team at Agoda is seeking a strategic and dynamic
B2B Marketing Director Events to lead our efforts in enhancing brand visibility and building meaningful relationships through both offline and online events. This role is critical in shaping our event marketing strategy, ensuring our participation in key industry events, and creating impactful webinars that maximize engagement and conversion from our partners and potential partners.
Role Overview
As the B2B Marketing Director, you will not only oversee the logistics and execution of events but also craft a strategic framework for our participation and planning. You will identify which events align with our business goals, determine target audiences, and develop innovative metrics to measure the success of our event marketing initiatives.
Key Responsibilities
- Strategize and Lead Events: Develop and implement a comprehensive event marketing strategy that includes participation in conferences, trade shows, industry events, networking sessions, and hosting our own events to engage partners.
- Maximize Webinar Impact: Organize and manage webinars that drive reach, engagement, and conversion for Agoda's partners, utilizing best practices in digital marketing.
- Budget and Resource Management: Oversee budgeting, timelines, and resource allocation for each event, ensuring alignment with larger business objectives.
- Collaborate with Cross-Functional Teams: Work closely with stakeholders across departments to develop impactful content materials and campaigns that promote brand awareness and business opportunities for Agoda.
- Engage with Senior Stakeholders: Foster strong relationships through regular interaction and collaboration with senior stakeholders, including C-suite executives, to align event strategies with company objectives and secure their buy-in.
- Innovate Measurement Metrics: Research and implement innovative success metrics for evaluating event effectiveness, aiming to establish benchmarks that address common industry challenges in event marketing.
- Team Leadership and Management: Inspire and manage a team of event marketing professionals, fostering a collaborative environment and developing talent within the team.
What You'll Need To Succeed
- Extensive Experience: A minimum of 8 years in event marketing or a related field, with a proven track record of leading successful event strategies.
- Strong Project Management Skills: Excellent organizational abilities with a knack for anticipating challenges and problem-solving in real time.
- Strategic and Creative Thinking: Ability to think strategically about event participation and create high-impact marketing initiatives that resonate with target audiences.
- Effective Communication Skills: Exceptional written and verbal communication skills that allow you to articulate ideas clearly and engage diverse audiences.
- Entrepreneurial Mindset: A proactive, results-driven individual eager to experiment with new approaches and strategies with minimal direction.
- People Management: Experience in senior people management, with a strong track record of hiring, mentoring, and developing high-performing teams.
- Willingness to Travel: Ability to travel for domestic and global events as needed.
Why Join Us
As the B2B Marketing Director Events at Agoda, you will play a vital role in shaping our brand's presence in the travel industry. If you are a strategic thinker with a passion for creating engaging event experiences and a desire to drive significant impact, we invite you to apply and join our dynamic team!
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Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy .
To all recruitment agencies: Agoda does not accept third party resumes. Please do not send resumes to our jobs alias, Agoda employees or any other organization location. Agoda is not responsible for any fees related to unsolicited resumes.
