This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.
Key Responsibilities :
- Formulate and implement brand strategies based on strong market analysis, competitor's analysis and internal portfolio analysis.
- Support business vision through driving strong brand preference via brand building activities and new product development.
- Optimizing brand communication and activation that results in increased sales, brand loyalty and improving market share and customer target.
- Work with Trade and Sales teams on the implementation of marketing activities.
- Managing marketing spending based on budget given.
- Ensure all brand strategies are underpinned by strong and in-depth consumer understanding.
- Work closely with advertising and media agencies to ensure delivery of brand plans that are in line with budgets and brands positioning.
- Analyze the research findings and insights and turn them into actionable brand plans.
- Consistently monitor & analyze brand performance, distribution channels, market situation and competitors to achieve business objective and ensuring marketing budgets are met.
Qualifications
- Bachelor's degree or equivalent in Marketing
- 5+ years of working experiences especially in brand management or marketing
- Experience in FMCG company is an advantage
- Excellence communication skill in English
