This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.
Job Overview
- Lead brand strategy ensuring it aligns with company vision e.g. plan and implement brand designs and marketing activities through all channels of communication and maintain brand integrity across product lines
- Evaluate success and manage relevant budget by working closely with internal Media departments and external creative agencies to implement plans and activities
- Manage media plans, advertising campaigns, marketing communication, social medias and corporate intranet/internet site.
- Monitor medias including press release, broadcasts, social media sites and blogs, CRM direct mails, translate corporate content and define appropriate local language etc.
- Oversee CI guideline of printing materials, point of sales materials (e.g. POSM, brochures and catalogues etc.), display of events and outlets decoration etc.
- Plan and manage on-site events including tradeshows, CRM activities, partner events, industry events and other corporate events to deliver on time with budget efficiency.
Qualifications
We are seeking para-professional candidates:
- Bachelor or Master Degree in Marketing, age above 30 years old.
- 3-5 years experience in branding and events. Preferred home appliances products
- Strong interpersonal and communication skills
- Proactive with high sense of responsibility and organizational skills
- Advance English Skill (Familia with English/Thai marketing content translation)
- Enjoy working in fast-paced environment under pressure with time constrain.
