WHO WE ARE
KFC's Always Original. As one of the world's most iconic brands with more than 25,000 restaurants in over 145 countries and territories around the world, we have passion for serving finger lickin good food. Fried chicken is our pride and joy. We're proud to serve high-quality chicken which freshly made with our secret recipes of 11 herbs & spices, then prepared by real cooks in our kitchens.
In 1984 the first KFC branch in Thailand was opened at the Central Ladprao Department Store and later expanded to more than 900 branches nationwide, followed by the other special branches that meet various Thai people's lifestyles today. KFC Thailand is currently administered by Yum Restaurants International (Thailand) Company Limited or Yum! Brands, one of the world's fastest-growing companies. In terms of brand love, KFC is widely discussed and talked about on all social media platforms, which makes us receive so many awards each year. And that is KFC Thailand's greatest accomplishment since then. The Colonel was all about doing things the right way. His values are still very much alive that you can see in our food, our people, our service, and our restaurants. Everything we make must be uniquely KFC.
BRING IT
As our Brand Manager - Purpose, you will:
KFC Foundation Management
- Own strategy development and implementation of KFC Foundation
- Elevate the social purpose components in the programs and leverage the partnerships and relationships to make a bigger impact on the communities
- Lead foundation programs, ensuring its delivery against key matrix
- Develop and author an annual CSR report that provides clear direction on strategy, delivery and performance
- Lead the existing fundraising events and development of new fundraising opportunities
- Act the main point of contact for Business in the related communities and attend relevant industry events
- Manage KFC Foundation day-to-day activities and administration
Brand Purpose Communications
- Lead the development of a calendar of activities and communications and oversee and drive the strategic direction of KFC's purpose initiatives to create purposeful intention across all of KFC's business activities to enhance and profile the brand as a good corporate citizen.
- Oversee and direct the effective execution and communication of a Purpose calendar including campaigns
Strategize and Drive Proactive PR & social media
- Drive and develop proactive long and short-term Public Relations strategies and plans that promote a positive reputation for KFC across both traditional and social media, as well as other communication channels.
- Traditional and Social media monitoring, listening and responding
Stakeholder Management
- Strategic management of the relationship with stakeholders
- Lead government stakeholder engagement
You will be your best self, make a difference to our System Sales with more than 1,000 KFC restaurants across Thailand and have fun at every moment with us!
WE ARE LOOKING FOR:
- Bachelor's degree in Business Administration, Marketing or related fields.
- Minimum 5-7 years overall experience in marketing communication, CSR, or related fields
- Strong influencing, communication and interpersonal skills - both written and verbal
- Ability to work independently and collaboratively with business heads, department leaders and others
- Excellent written and verbal communications skills both Thai and English
- Excellent organisational and project skill
- Demonstrate strong leadership skills, must be able to build, motivate, manage and develop strong teams
- Must be able to think strategically, creatively and innovatively
- Proven ability to build and manage strong relationships at all levels (internally and externally)
- Strong problem-solving ability with effective listening skills
- Attention to detail
READY TO APPLY
Drop your Resume to [Confidential Information] and order KFC while waiting :)
We'll be reaching you back soonest as soon as we wipe off our Finger Lickin Good!
Check out our website (www.kfc.co.th) for more information about what life is like at KFC.
