Job Description Summary
This role is responsible for the planning and execution of in-country brand transition-related processes, and will be required to work collaboratively with cross-functional teams to ensure seamless transition across multiple functions such as legal, supply chain, sales, HR, finance, legal etc, with a special focus on brand transition, including but not limited to brand packaging change, to achieve smooth transition from BD to embecta. This is critical to ensure commercial business continuity as embecta separates from BD.
This role will work with functional leaders within the country and SEA & Pakistan cluster to define the country transition plan with detailed activities and milestones for, customer communications, phase in/out of new brand packaging change, customer service, tenders, hospital listings, retail channel, brand transition and other key activities. The candidate will own the development of brand packaging transition plans (with milestones and timelines) and to provide a clear roadmap for ongoing ownership to complete the brand transition.
The selected candidate will support the Commercial team to ensure that brand changes are implemented smoothly and effectively, aligned with the organizations objectives and minimizing disruptions. He/she will partner TH & VN commercial teams to ensure that brand transition communications and trade activation plans are deployed.
Key Responsibilities
- Own and drive comprehensive brand transition plans for each country, that outline goals, scope and timelines of the brand transition, to ensure no disruption to business as we change product branding from BD to embecta.
- Develop in-country transition plan that incorporates all key activities, day-to-day execution, timelines, and tracking of the separation process and related milestones, including management of weekly team meetings, action plan, follow-up and issue resolution.
- Wherever relevant, support brand packaging associated changes (e.g. GTIN change, Regulatory License changes etc) and work cross functionally with both internal and external stakeholders to ensure seamless transition and document filing associated with the change of packaging from BD to embecta
- Develop and drive stakeholder communication: to ensure effective communication with all stakeholders, including internal, customers and partners. Ensure concerns are addressed and provide regular updates on the transition progress.
- Support and assist the commercial team in developing and executing campaigns that align with the new brand identity. Ensure marketing materials reflect the updated brand guidelines and messaging.
- Assess and highlight potential risks that may arise due to the separation process. Develop and implement strategies to mitigate any risks, in alignment with Commercial leaders.
- Ensure timelines are met and escalates as needed to ensure nothing falls out of the purview of the country leadership and regional project team members
- Facilitate the development of key tracking metrics. Present integration plans, reports progress and key metrics to senior leadership.
- Conduct transition reviews at each milestone, to identify lessons learned and areas for future improvement.
- Proactively engage with other Regions, Global and/or COEs to ensure alignment and best practices are shared
- Work with a local vendor or agency with related tasks localize things like translation, art creation, digital art, etc. Collaborate with the local team to gather feedback from local clients in order to adapt needs for the transition. Any other brand-related work assigned.
