Job Summary:
The CRM, Business, and Campaign Analyst Manager is responsible for overseeing and driving the analysis and execution of customer relationship management (CRM) strategies, business performance evaluations, and marketing campaigns.
This role requires leadership skills, strong analytical mindset, and the ability to collaborate with cross-functional teams to enhance customer engagement and overall member growth.
Key Responsibilities:
Leadership and Team Management:
- Lead, mentor, and develop a team of analysts, providing guidance and support to ensure the successful execution of CRM and campaign strategies.
Data Management and Reporting:
- Lead the segmentation and profiling of customers to ensure personalized and relevant communications.
- Ensure the accuracy, integrity, and accessibility of customer data.
- Oversee the creation of automated reports and analytical tools to support real-time decision-making.
- Present insights and recommendations to management, translating complex data into actionable business strategies.
Campaign Analysis and Evaluation:
- Plan, execute, and analyze marketing campaigns to measure effectiveness vs objective.
- Develop and manage dashboards to track key performance indicators (KPIs) and provide regular updates to stakeholders.
- Utilize data-driven insights to refine campaign strategies and improve overall marketing performance.
Skills:
- Advanced analytical skills with experience in data analysis tools such as Excel, SQL, and business intelligence software (e.g., Tableau, Power BI).
- Excellent project management skills with the ability to handle multiple projects simultaneously and meet tight deadlines.
- Strong communication and presentation skills, with the ability to translate complex data into actionable insights for non-technical stakeholders.
- Solid understanding of retail marketing trends, customer behavior, and business performance metrics.
