Campaign Manager

Leading in promotional campaign from planning to implementation in store, develop campaign concept and adaptation brand activation, giving guideline.

Including Brand activation, providing guidelines, adaptation for the local market.

To ensure and coordinate of each department and the definition at store level.

• Taking into account Brand activation team guidelines, campaign concept adaptation for the local market; development of products selections and offers; product selections file management
• Ensure ongoing improvement in sales and profitability of campaigns by monitoring sales performance and updating selections and offers (Key categories; High GM products; phase-out products; slow movers)
• Drive adaptation of key visuals and key messages for window and in-store adv. in cooperation with relevant dept (Design; Product Marketing)
• Present all aspects of the campaign to the relatives depts and implement on-going update