Job Description
Location: Bhopal
Qualification: Bachelor's degree in (Related Field)
Experience : 1-3 yrs
Location: Bhopal
Job Roles and Responsibilities:
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies (Online & Offline)
- Manage and lead the Creative team working on brand initiatives
- Lead creative development to motivate the target audience to take action
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brands direction, choices and tactics
Requirements and skills:
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
- Degree in marketing or a related field
- Basic knowledge of Adobe Photoshop, Illustrator (After effects & Adobe Premiere Pro)
