Reporting to CRM & Performance Marketing Manager - Thailand & Southeast Asia. The incumbent is responsible for
CRM
- Deliver company's consumer data collection target via paid and organic CRM campaign executions with trials and errors manners, based on CRM strategy and company's focus.
- Maximize CRM contributions in focused and potential sales channel.
- Coordinate with Global team, regional team, Sales team, and Agency team to manage cross-functioning cadence for CRM topic.
- Unify, maintain, and manage local database with compliances from GSEB Global guideline and social media platform, and come up with customer segments.
- Extract insights and conduct analyses from GSEB databases.
- Maintain and optimize data management processes with compliances from GSEB Global guideline.
- Maintain, and utilize CRM-related tools and systems to ensure flawless execution and smooth consumer journey.
- Identify unmet needs and gaps, and conduct analyses based on GSTH CRM Program for optimizing consumer journey.
Performance Marketing
- Execute paid marketing campaigns and identify platform enhancements needed to increase traffic & conversion growth based on Paid Media strategy, channel's role, and objectives.
- Coordinate with Sales teams, and Agency teams to manage cross-functioning cadence for Performance Marketing topic.
- Manage and utilize features of Advertising Platforms e.g. conduct A/B testing, create custom audiences, or execute lead generation.
- Manage UTM tracking processes to ensure unified performance measurement.
- Analyze and provide marketing performance analysis reports and communicate results, as well as identify areas of opportunity and utilize conversion rate optimization tactics (i.e., A/B, split testing, etc.) to maximize ROI out of expenditure.
MAIN SKILLS REQUIRED:
Education: Bachelor's degree or higher education in any related field, digital marketing
background would be advantageous.
Experience: Minimum of 1-3 years of experience in CRM and / or Performance marketing and /or
data-related role.
Language: Fluent in Thai language, both written and verbal
Fluent in English
Key Success Factors:
- Strong logical, analytical, and communication skills.
- Good command of Microsoft Office Suite (Excel, Word, Powerpoint)
- knowledge of PowerQuery, PowerBI, Tableu, BigQuery, or SQL is a plus.
- Good command of basic mathematics, and comfortable to work with numbers, data, excel files.
- Good knowledge of digital landscape, social media and/or database management, and comfortable with technical aspect of digital tools.
- Familiar with Thailand's Digital Marketing and CRM ecosystem is a plus.
- Self-motivated, eager to learn, and comfortable to fail.
- Work well with people from cross functions, agencies, both local and international.
