Job Title: Digital Marketing Manager
Location: Phuket, Thailand
Position: Full-Time, On-Site
About Us:
Join our dedicated team at a leading drug and alcohol rehabilitation center in beautiful Phuket, Thailand. We are committed to providing exceptional care and support to individuals on their recovery journey. As we expand our services, we seek a dynamic Head of Marketing and IT to lead our marketing initiatives and manage our IT infrastructure, ensuring we deliver the highest quality of service.
Responsibilities:
Marketing Leadership:
- Direct and manage all marketing activities, from strategy development to campaign execution, ensuring alignment with business goals.
- Oversee the marketing team and coordinate with other departments to ensure consistency and focus on objectives.
Team Management:
- Lead and develop the marketing team, fostering a collaborative and high-performance environment.
- Implement training and development plans for new and existing team members, including structured onboarding processes.
Budget Management:
- Plan and oversee spending for both marketing and IT, ensuring resources are used effectively to achieve strategic goals.
IT Systems and Security:
- Manage the IT infrastructure, maintaining system security, compliance, and updates, including website management and data protection.
- Oversee the Electronic Health Record (EHR) system in collaboration with the clinical team, ensuring it meets the needs of staff and clients.
Stakeholder Communication:
- Act as the main point of contact for owners, investors, and stakeholders, ensuring that marketing and IT activities support broader business objectives.
Digital Marketing Specialist:
- Manage SEO and PPC campaigns to enhance online visibility and drive traffic.
- Oversee digital advertising across platforms such as Google Ads, Facebook, and Instagram to generate leads.
- Ensure ongoing website optimization and content creation, aligning with the company's marketing goals.
Business Development:
- Support the development and implementation of our online program, Miracles@Home, focusing on app development and online service integration.
- Track and analyze the performance of digital marketing campaigns, providing insights and recommendations for continuous improvement.
Outsourced and Remote Support:
- Manage relationships with freelancers and contractors for specialized tasks such as photography, videography, and design to enhance marketing efforts.
Additional Responsibilities:
- Establish clear Key Performance Indicators (KPIs) for each role within the team to measure success effectively.
- Implement a feedback loop for clients and staff, gathering insights to improve services and operations.
- Detail and implement marketing automation tools for email campaigns, lead management, and analytics to streamline processes.
- Develop backup and redundancy plans to ensure operational stability during transitions or absences.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, IT, or a related field.
- Proven experience in marketing management, preferably in the healthcare or rehabilitation sector.
- Strong knowledge of digital marketing strategies, including SEO, PPC, and social media advertising.
- Experience in IT management, including data protection and EHR systems.
- Excellent communication and leadership skills, with the ability to collaborate across departments.
- Familiarity with marketing automation tools and analytics platforms.
Why Join Us
This role offers the unique opportunity to lead marketing and IT strategies within a supportive and impactful organization. If you are passionate about making a difference in the lives of others and possess the skills to drive business growth, we want to hear from you!
Application Process:
Please submit your resume to [Confidential Information]
Join us in our mission to transform lives and create a brighter future!
