Biggie is a global marketing agency for strategy and activation agency, part of Biggie group, an independent international group of integrated marketing solutions.
Biggie's motto is Partners in growth, and its ambition is to be a partner in the growth of brands, by putting strategic and operational excellence at the service of their performance, and by offering them tailor-made support (marketing strategy, strategic planning, data & analysis, media, digital performance, content creation and adaptation, and business consulting) to meet their business challenges.
The agency has 300 experts, including 150 in France, present in 7 countries through 9 international offices (Paris, Marseille, Brussels, Milan, Geneva, Zurich, Prague, Dubai and Sao Paulo).
For further information: www.biggie.co
The jobholder will set up, traffic, manage, and optimize programmatic campaigns and will report to the Head of Media Trading.
Set Up And Audit Management
- Ensure each account has a clear trading strategy based on client goals.
- Setup and traffic campaigns in DSP platforms including video, social, display, mobile, DOOH and audio
- Upload the creatives and make sure the URL tracking is operational
- Prior to launching, audit the setup and the creatives.
- Post-launching check control once the campaign is running
- Be accountable for accuracy and quality of executed media.
- Reach out to the appropriate DSPs support when needed to troubleshoot campaigns delivery.
Tracking And Audience Activation
- Asset the client's conversion funnel in detail and define the events to be tracked
- Guide and drive use of audience data to impact media strategies for client account(s) based on overall objectives.
- Be in charge of the tagging plan and the tracking test
- Create and activate the most efficient audiences (1st and 3rd party audiences)
- Manage the site list domains of the campaigns in relation to the clients needs
- Troubleshoot the deal Ids and PG in the DSPs, ensuring full delivery and profitability.
Analytics And Optimizations
- Analyze real-time campaign performance and make recommendations for optimization to maximize revenue opportunities and deliver the best performing campaigns.
- Manage the daily trend, bids, pacing and KPIs metrics on a daily basis
- Apply the optimizations based on the analysis and follow the KPI targets.
- Ensure a deep understanding of the KPIs and an analytical mindset.
- Create reports and any other internal communication to regularly update account managers and clients using Excel or dashboards.
A/B Tests And Recommendations
- Be able to sort, filter, and manage the data at both the seat reporting and the advertiser reporting levels
- Advise and guide account managers on their programmatic strategy and operational tactics to best suit advertiser's objectives
- Consider the key learnings from the campaigns management and recommend trading strategies to be adopted or avoided.
- Provide feedback about the A/B tests from the campaigns and take the trading team to the next level
- Participate in projects and recommendations for media trading.
- Your Profile
- Organization and rigor allowing the management of programmatic advertising campaigns
- Excellent command of Excel
- Ability to analyse, understand and interpret campaign performance
- Fast and efficient, the candidate must be able to evolve quickly to adapt to his environment
- University education in digital, management, marketing, commerce, mathematics, etc.
- Our benefits :
- An international group present throughout the world
- Multidisciplinary entities that are experts in their field: programmatic, influence, 360°, content creation, etc.
- Different career paths adapted to your professional aspirations
- On-going training sessions with a Digital AcademyAccess.
Biggie Group offers employment opportunities without distinction of origin, sex, morals, sexual orientation, gender identity, age, marital status, physical appearance, disability, religion, of political opinionBiggie Group complies with regulations combating discrimination in business. This policy applies throughout the employer process: recruitment, hiring, internal promotion, leave, remuneration and training.
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