Company Description
Sika is a specialty chemicals company with a leading position in the development and production of systems and products for sealing, bonding, damping, reinforcing, and protecting in the building sector and motor vehicle industry.
Job Description
POSITION SUMMARY:
Your role will be essential in bringing your E-Commerce expertise to Sika Thailand. As an E-Commerce Executive, you will report to our Marketing Manager and serve as the primary contact point with our outsourced E-Commerce Enabler. Together, you will develop Sika E-Stores on various marketplaces, overseeing E-Store operations, communication, sales, promotion, and customer traffic.
You will be based at the Sika Sales Office in Regent House, Lumphini.
Work Coordination
- Collaborate closely with our outsourced E-Commerce Enabler to strategize and implement E-Commerce initiatives.
- Work in tandem with the Enabler to manage operations, including defining product stock, clearance campaigns, handling product returns, and managing customer service inquiries and FAQs
Marketplace Management
- Establish, maintain, and activate Sika E-Stores on major platforms such as Lazada, Shopee, Tiktok, etc. It includes content management.
- Facilitate triangular cooperation with Enablers, Lazada + Shopee Key Account Managers.
- Establish and manage Sika E-Store on Allkons.
Sales
- Drive digital sales to meet specified targets, while closely monitoring Return on Investment (ROI) metrics, including Gross Merchandise Volume (GMV) and marketing fees.
Customer Support
- Support the growth of existing customers, Dealers, and Modern Trades for E-commerce channel by providing engaging content and actively tracking sales performance.
- Conduct occasional follow-up meetings with customers to assess their needs and provide tailored support.
Marketing Strategy
- Define and execute the 4Ps tactic (promotion, place, price, product) both on and offsite to enhance product visibility and sales.
- Analyze data and gather intelligence on competitors to identify market trends, customer preferences, and opportunities for improvement.
Corporate Identity And Communication
- Ensure strict adherence to Corporate Identity guidelines, maintaining a consistent brand image across all E-Commerce platforms and communications.
Reporting
Prepare and deliver comprehensive monthly reports to the Asia-Pacific Regional Team.
Qualifications
- Bachelor's degree in business administration, Digital Marketing, E-Commerce, IT, or related field
- At least 3 years relevant experience in E-Commerce
- Strong understanding of digital marketing principles and best practices
- Experience with e-commerce marketing platforms and tools
- Excellent analytical and problem-solving skills
- Excellent communication and interpersonal skills
English (B2 level) is a must to grow in a multicultural working environment.
Additional Information
JOB COMPETENCIES:
Candidates will be assessed on the following competencies during the interview process:
- Integrity and Trustworthiness
- Self-discipline
- Commitment to strengthening the company's competitiveness through collaboration with stakeholders.
- Effective business communication
- Systematic acquisition of new customers
- Identification of customer needs
- Strategic presentation and proposal preparation
- Project management skills
- Systematic customer relationship and satisfaction management
- Ability to convince and win customer's trust
- Accurate and precise technical communication
- Proficiency in organizing seminars and specification-related events
- Knowledge and understanding of the construction market
- Business intelligence regarding customer and competitor movements
- Strong analytical skills
- Financial sense and investment acumen
- Adaptive problem-solving approaches for different situations
