We are the Nestl Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestl. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world's most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.
Drive the business result of Nespresso's digital platforms and marketplace by implementing the defined strategy, the consumer activation plan and campaigns, including e-retailer content & experience, in alignment with global guidelines
POSITION SNAPSHOT
Location: Bangkok Head Office
Company: Nestl Nespresso
Business Unit/Division: Nestl Nespresso
Full-time
A DAY IN THE LIFE
Implement the defined strategy, the consumer activation plan and campaigns
- Define and implement the ecommerce strategy in line with the Consumer Journey Strategy developed by marketing
- Define, plan & ensure the execution of e-merchandising activities through cross-sell, up-sell & eCRM possible strategies
- Leverage (internal and external) data, insights and recommendations provided by the Data & Insights to continuously improve
activities
- Ensure the acquisition execution of B2C and B2B SOHO customers, i.e. the actual conversion of lead to customer
- Support other departments in implementing projects with a digital dimension
Optimize E-retailer And Brand.com Content & Experience
- Drive the day-to-day back-end management of digital boutiques, both owned Digital Boutiques (nespresso.com B2C+B2B) and not-owned (eRetailer.com).
- Drive and continuously improve the digital path to purchase and ensure a best-in-class digital consumer experience through optimized purchasing paths from call-to-actions to landing pages and leading test & learn activities
- Ensure the integration of all product launches and digital campaigns into the content management system (e.g. copy, visuals, banners)
- Ensure platforms are compliant with cross-functional requirements (e.g. TQM, Legal, Delivery services etc.)
- Optimize back-end performance of digital channels by collaborating with IT, CRC, Marketing and Supply Chain stakeholders
Management Team Responsibilities
- Drive the organisation's business results by making tactical and operational decisions by building the department in a sustainable way
- Define and drive the right iniatives to achieve business results
- Support the BEO in making optimal investments and decisions in the OP process for both CAPEX and OPEX
- Manage and monitor the budget within the subdepartment
- Drive improvements and efficiencies in the organisation by collaborating with other departments
People & Performance Management
- Attract and retain talent, develop the personal effectiveness of employees by regular coaching and implementation of learning activities
- Build a strong team where teammembers collaborate effectively and understand their shared goals and purpose
- Set individual performance goals that provide a clear line of sight to organizational priorities and monitor progress towards achievement of goals by use of the PDP methodology
- Lead by example in terms of NLF behaviors and safety leadership
- Build the Nespresso culture by promoting and supporting a happy, healthy and safe working environment that encourages teamwork, ambition and a high level of professionalism
ARE YOU A FIT
Education:
Professional experience:
- At least 7 years experiences in eBusiness.
- Strong experience in Digital Marketing activities to drive traffic on websites (SEO, SEM, Affiliation, Display).
- Strong experience in eCommerce Operations (Content Management, eMerchandising & personalization)
- Strong Web Analytics knowledge (Google Analytics certification a plus) as well as of A/B testing tools
- Experience in building and managing eBusiness operations (organization, processes, guidelines) a strong plus.
- CRM and eCRM Experience a plus
- People management experience is a must, in leading and managing cross functional team
- Ability to present effectively up to most senior levels in the organization
- Stakeholder Management in a matrix organisation
People are at the heart of our success - all 14,000 of them for Nespresso globally. We actively cultivate diversity, inclusion and belonging in the workplace. We celebrate individuality, believing that your authenticity and uniqueness can help us to grow and thrive together
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