Job Description
Job Responsibilities:
1. Be responsible for the sales/sales volume of promotional activities matching the brand strategies throughout the year;
2. Complete the product planning and operation on e-commerce channel, co-create with internal and external partners, and continue to operate the columns, improve user stickiness and strengthen consumers shopping minds;
3. Conduct industry insight, data analysis and mining in combination with the development trends of the e-commerce industry and changes in the local market, plan overseas e-commerce activity plans, theme creativity and copywriting, etc., and be responsible for the quality and effect of the activities.
4. Track the effect of activities, analyze activity data, conclude better activity strategies;
5. Combined with new product launches and e-commerce festivals, plan content operations with the characteristics of the e-commerce platform to help improve the awareness of the brand and product;
6. Control the cost of promotional activities, improve the ROI of activities and the efficiency of activity operations, and refine and lead the operation of activities on various platforms.
Job Requirements:
1. Active and creative thinking, good program planning ability and keen observation ability;
2. 3:5 years of experience in e-commerce operation and event planning, familiar with all kinds of event planning, experience in large-scale event planning is preferred;
3. Strong communication skills and data analysis skills, be able to fully integrate resources and achieve sales targets;
4. Bachelor degree or above, English can be used as the working language
