Promote consumer engagement by providing products and service contents optimized for Pure Player
Optimize marketing campaigns by understanding the digital advertisement and digital media.
Devise strategies for increasing sales and plan performance marketing.
Responsibilities:
Control Paid & Owned channel on Pure Player platforms
Ensure the smooth and accurate communication on promotions & content on Pure Player platforms.
Design the communication all Internal & External channel.
Supervise Paid digital ads planning, implementation, monitoring, optimization, testing, analysis, forecasting and reporting for specific product group.
Experience partnering with internal teams to optimize varied marketing platforms and operations, specific to product group.
Abilities to cooperate with both internal team and partners to ensure seamless process and deliver result.
Mastery of leading ad industry tools & technologies (e.g. Google analytic, Tag Management, Affiliate platforms etc.) and ability to partner internally to drive expert outcomes.
Oversee campaign management and large monthly spend budgets while hitting pre-determined targets in CPA, ROI, Ads optimization.
Familiarity with digital ads algorithmic models and marketing analytics
Ability to understand customer buying behaviors, segmentation and profiling.
Responsible for overall management and growth of the affiliate program including managing our partners and agency relationships.
Identify new sources of customer acquisition and profit via new partners, new strategies and emerging channels.
Qualifications:
5+ years of experience on ecommerce campaign management from digital media agency or in-house unit.
Must have paid search and display channel expertise and other digital channel skill-sets is a plus.
Ecommerce, direct response, ROI-focused campaign management.
Strong sense of Marketing analytics and how to derive actionable insights from complex data sources.
Ability to partner with Marketing Services, as well as senior management from brand-centric departments, such as, Product Marketing, Digital Marketing, CRM.
