Works with and reports to the CEO to set the marketing strategy for the business and to track the performance of all global marketing campaigns
Establishes marketing goals and targets based on past performance and market forecasts, and aligns this with the targets set by the management
Sets and allocates the marketing budget across all marketing channels and initiatives in accordance with the budget set by the management
Oversees current offerings and comes up with new marketing initiatives for new products or services
Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
Works with the marketing team to develop detailed marketing plans for all channels and sales teams
Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
Approves and oversees the creative development of all marketing collaterals and materials, content, visual assets, and other marketing-related resources
Oversees all inbound and outbound marketing campaigns
Ensures that the inbound marketing initiatives (website management, SEO, paid campaigns, social media management, and content management) are aligned with the overall marketing strategy and are optimized to reach the lead generation targets
Creates and improves outbound marketing initiatives (email marketing, telemarketing, events, webinars, conferences, advertisements) to make sure they are tailored to each targeted region and are optimized to reach the lead generation targets
Continuously looks for other creative marketing initiatives to bring in more leads
Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
Works within the department budget to develop cost-effective marketing plans for each product or service
Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
Qualifications:
5-10 years of experience in a marketing or related role
At least 3 years of experience with managing a global marketing team of a B2B multinational company
Proven track record in effectively executing various global marketing campaigns
Expertise in inbound marketing initiatives (SEO, Google Adwords, PPC, social media, content management, etc)
