Leading business strategy to develop customer and/or channel investment strategy
Defining category role and integrating company's strategy on category and customer marketing plan
Supervising channel marketing to ensure a success for the designated channel with implementation plan and measurement scorecard related to ROI
Delivering and managing channel investment plan and budget
Analyzing market/channel data, competitors movement, and program performance, then present findings and recommend future program, and development of plan
Monitoring P&L with sales team to ensure sales and profit KPIs through the appropriate promotion plan
Leading integrated brand communications and channel business plan
Managing and controlling cost and budget for all related activities
Qualifications
At least 10 years of experience in category management in FMCG,preferably both in Modern Trade and Traditional Trade
At least 3-5 years of experience in managing a small team
Strong analytical skill with strategic thinking and business acumen
Good command of English
Excellent communication, presentation and interpersonal skill
