Life at Morning:
At Morning, our passion for perfecting the morning coffee ritual drives everything we do. We're looking for a Growth Marketing and Product Innovation Executive to join us in crafting and executing marketing strategies that not only resonate with our customers but also set industry standards. If you're ready to lead, innovate, and grow with a team that values bold, creative, and data-driven approaches, Morning is your next career destination.
The Role:
As the inaugural member of our team, you will shape the future of our branding and product line. This is a strategic role that blends analytical rigor with creative marketing to elevate our brand in the dynamic coffee industry.
What You'll Do:
- Market Trend Analysis and Product Innovation: Lead the identification and exploitation of emerging trends, translating insights into compelling product innovations.
- Strategic Marketing Campaigns: Design and implement marketing campaigns across various channels, ensuring they align with our strategic goals and resonate deeply with our target audience.
- Campaign Performance Analysis: Deploy analytics tools to track and optimize the performance of our marketing efforts, striving for maximum engagement and ROI.
- Brand Growth and Positioning: Enhance our brand's presence and distinction in a competitive market, maintaining consistent messaging across all platforms.
- Coordination with Offline Channels: Seamlessly integrate and optimize offline and online marketing strategies to deliver a unified customer experience.
Who You Are:
- You bring at least 5 years of marketing experience, with a proven track record of success, particularly in roles that demanded both creative and analytical thinking.
- You thrive in VUCA (volatility, uncertainty, complexity, ambiguity) environments, demonstrating flexibility and resilience in facing new challenges.
- You possess a balanced skill set, capable of generating innovative ideas and making informed, data-driven decisions.
- You hold a Bachelor's degree in Marketing, Business Administration, or a related field.
Why Morning
- Influence and innovate as part of a company that's redefining an industry.
- Enjoy the autonomy to shape a new department within a growing startup.
- Collaborate directly with senior leadership, including the founder, in a role that promises both challenge and reward.
At Morning, you're not just joining a company; you're becoming a vital part of a community dedicated to making every morning better. If you're ready to take on this challenge and shape the future of Morning with us, we'd love to start a conversation.
