Head Of Digital Marketing

Head of Digital Marketing Job Description

We are looking for a Head of Digital Marketing who will be responsible for

developing, implementing, and managing our digital marketing strategy. The goal is

to maximize our online presence and lead-generation activities in order to convert

more visitors into customers and grow our brand awareness.

Duties & Responsibilities

Develop and execute the digital marketing strategy for the company, across

all channels including website, social media, email, paid advertising, and SEO

Oversee the creation and curation of engaging content for our digital

channels, working with internal teams and external agencies

Analyse data and insights to inform decision-making and optimize

campaigns in real-time

Stay up-to-date on the latest digital marketing trends and technologies, and

identify opportunities for innovation within the team

Manage and develop a team of digital marketing specialists, setting

objectives and providing feedback/direction

Develop and maintain relationships with key industry partners and

influencers

Represent the company at relevant conferences and events

Monitor competitor activity and benchmark against them

Achieve agreed-upon KPIs and targets set by upper management

Required Skills and Qualifications

10+ years in a leadership role in marketing, with at least 7 years in digital

marketing

Proven track record of developing and executing successful digital marketing

campaigns

Experience managing a team of marketing professionals

In-depth knowledge of all aspects of digital marketing, including SEO, social

media, email marketing, and lead generation

Strong analytical skills and experience using data to drive marketing