Department: Commercial
Team: Consumer Business
LINE Consumer Business is looking for a strategic and creative person to lead and expand our LINE STICKERS and LINE MELODY businesses. This role drives revenue growth, enhances the user experience, and scales our businesses. The ideal candidate will have a deep understanding of wide digital product and content monetization, partnership, licensing, sponsorship, and user engagement, with a passion for creative expression.
Responsibilities
- Develop and execute a comprehensive business strategy for the LINE STICKERS and LINE MELODY categories to drive revenue and engagement
- Oversee the LINE STICKERS and LINE MELODY business, ensuring diverse, high-quality, and engaging sticker and melody portfolios
- Identify and develop partnerships with external parties, e.g., LINE Creators Market, artists/celebrities/influencers, brands, and content creators, to expand and scale our businesses beyond our existing product offerings
- Collaborate with cross-functional teams, including Product, Marketing, Design, and Engineering, to enhance the user experience and optimize monetization strategies
- Analyze market trends, user behavior, and competitor strategies to identify new growth opportunities
- Manage pricing strategies and promotions and review seasonal campaigns to maximize sales
- Work with the PMO team to track performance metrics, optimize business offerings, and refine business strategies
- Lead a team and oversee budgeting, forecasting, and operational execution for the business unit
Qualifications
- Bachelor&aposs degree in Business, Marketing, Media, or a related field; MBA is a plus.
- 10+ years of experience in digital content monetization, licensing, or business development, preferably in entertainment, gaming, or mobile platforms
- Strong understanding of character IP, digital goods, and microtransactions
- Proven ability to drive content sales, user engagement, and revenue growth
- Experience managing relationships with artists, designers, and content creators
- Excellent negotiation, communication, and strategic thinking skills
- Data-driven mindset with experience in using analytics to inform business decisions
- Experience working with business partners and operational outsourcing
- Professional proficiency in English, both written and verbal; Japanese proficiency is a plus.
Location
LINE Thailand Head Office, Gaysorn Tower, Bangkok
