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ttb bank

Head of Primary Bank& Credit Card Acquisition Marketing

ttb bank
Early Applicant
  • a month ago
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Exp: 12-15 Years
Thailand
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Job Description

Job Description

Job Scope:

  • Charged for all acqusition-related marketing & digital marketing management
  • Oversee brand & product marketing management for primary bank products (transactional deposit account & debit card) & credit cards products
  • Charged for E2E marketing ( insights to marketing strategy , to executions and to measurement )
  • Pinpoint commercial opportunities based on external consumer / market insights & internal customer data from profiling to patterned behaviors
  • Deliver customer value proposition & market positioning through strong IMC & go-to-market delivery plans
  • Design customer journey & target experience in each touch point / distribution channel
  • Manage end-to-end go - to- market executions & all performance -related tracking i.e. brand & marketing performance , business performance & financial performance
  • Manage annual marketing budget & ensure optimized returns
  • Deliver various in-depth analysis related to business, customer, and post-marketing campaign
  • Manage a team of 10+ people

Qualifications;

  • 12-15 Years of work experence
  • Bachelor's degree or Master's degree
  • Background in brand / marketing management
  • Familiar with financial industry

Skill And Competencies Required

  • Strong leadership & people management skill
  • strong business analytical & decision making
  • Strong Strategic thinking & executions with attention to details
  • Strong presentation & data storytelling
  • Problem solving

More Info

Industry:Other

Function:finance

Job Type:Permanent Job

Date Posted: 20/10/2024

Job ID: 97272457

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