Manager, Retail Marketing - PR

Job Summary

Job Description

• Strategic PR Planning & Execution:
  
  

Develop and execute PR strategies aligned with business goals, focusing on retail, lifestyle, and community-building initiatives. Coordinate with marketing teams to ensure brand consistency across all channels.

• Media Relations:
  
  

Build and maintain media relationships, coordinate outreach efforts, and manage press materials like releases and media kits.

• Event Management:
  
  

Organize media events and influencer partnerships, ensuring seamless execution and alignment with brand values.

• Stakeholder Communication:
  
  

Foster strong relationships with internal teams to stay informed about tenant activities and property events.

• Crisis Communication:
  
  

Develop crisis communication plans, respond to PR issues, and provide media training for internal representatives.

• Performance Measurement:
  
  

Track campaign performance, monitor media coverage, and provide reports with recommendations for improvement.

Key Qualification

• Education : Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Experience : 5+ years of public relations experience, ideally within retail, shopping centers, or real estate development sectors.
• Skills :
• Strong media network and understanding of media relations, particularly in lifestyle, retail, and property sectors.
• Excellent written and verbal communication skills, with proven experience in crafting press releases, speeches, and other PR materials.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Proficient in PR and media monitoring tools, with strong analytical skills.
• Ability to handle high-pressure situations with professionalism and diplomacy.
  
  

Diversity brings us closer to the communities we serve

Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organization, which helps our people to thrive each day.