Looking for an experienced MARKETING COMMUNICATIONS EXECUTIVE/MANAGER for our events in Thailand:
Responsible for the overall control and direction of the marketing function with regard to planning, budgeting, development and implementation of marketing plans and programs in areas including market research, exhibition sales and visitors promotion, media advertising, public relations.
Responsibilities:
- Work closely with the project team, internal and external stakeholders to plan and implement marketing campaigns, monitor progress and ensure timely delivery.
- Conduct media research, negotiate media partnerships and plan and execute media campaigns.
- Prepare and follow through with e-DMs.
- Setup and optimize online marketing campaigns (including text, visuals); manage and execute social media promotions, utilizing website analytics tools.
- Develop design briefs for marketing materials (including copywriting and selection of photos/videos) for project team and stakeholders to use for event promotion.
- Liaise with external designers, printers and website developers.
- Management of external parties (digital and PR agencies, conference committee etc.)
- Provide market intelligence such as industry statistics, trends, competitors activities, market dynamics.
Requirements:
The position requires a strong sense of responsibility, team work, strong interpersonal skills to develop effective long term relationships with stakeholders as well as the ability to deliver results independently.
- Thai national with a strong command in written and spoken English.
- Working experience in the MICE industry as well as in digital marketing strategies is an advantage.
- Knowledge in the following applications is preferred: Adobe photoshop/illustrator, Salesforce, Pardot, Google Analytics, MailChimp, HubSpot, Joomla.
Qualification: Bachelor's Degree preferred with at least 3 years of working experience.
