Participates in developing and implementing programs that will increase tour flow from marketing channels both Face to face and Direct Sales. Develops and manages advertising materials and events, and builds relationships with owners and external vendors. Evaluates programs for generating tours and implements solutions to enhance programs and tour flow. Communicates marketing strategy to sales and marketing workforce. Builds and maintains relationships with sales management, and coordinates with them to address any problems. Manages the day-to-day activities of individual contributors, vendors, and teams. Participates in the performance management, coaching, and selection of the marketing workforce.
CANDIDATE PROFILE
Preferred Education And Experience
- High school completion or equivalent
- Related work experience
Required Qualifications
- Proficiency in reading and writing English (additional language required for certain positions)
Willing To
- Work in contact with the general public using strong communication and customer service skills
- Demonstrate openness to adapt to different cultural contexts based on location
- Must be willing to be flexible across shifts as required by business needs
JOB SPECIFIC TASKS
Managing Tour Flow both Face to Face and Direct Sales and Owner / Guest Experience
- Manage the cost and distribution of premiums/gifts for guests.
- Managing tour Flow for Face to Face and Direct Sales.
- Managing Tour handover process both Face to Face and Direct Sales.
Developing Programs for Generating Traffic Flow/Business
- Coordinate with marketing operations and other site marketing programs on new initiatives to increase production in channels.
- Develop strategies and incentive programs to meet or exceed budgeted numbers.
- Identify trends when production is not meeting budget expectations and implement solutions.
- Develop relationships to build a network (e.g., Off Property Contact [OPC], brokers, associates, member referrals) useful for developing sales leads.
- Contribute to development and review of print ads, online ads, and other marketing materials (e.g., audio/video presentations, billboards, events, activities, seminars and special in-house functions).
- Conduct performance and cost analysis of past programs/events (including budget considerations and contractual provisions) and makes recommendations to improve and enhance future programs/events.
Managing Relationships External to Marketing
- Interact with team members from the finance, accounting, and legal disciplines to resolve issues appropriate to those functions.
- Build and maintain relationships between sales management and the marketing department to ensure there is a clear understanding of eligibility requirements or details of participation for generating tours.
- Share marketing information and strategy with sales force.
- Coordinate closely with sales management on process for addressing guest eligibility issues, tracking and discussing related trends.
- Build partnerships with resort operations, hotel linkage, OPC vendors, etc, where applicable.
Managing and Developing the Sales and Marketing Workforce
- Prepare for and conduct team meetings.
- Measure the performance of marketing executives/team leaders against goals and hold them accountable. - Importance to My Job
- Provide one-on-one coaching and mentoring to team associates.
- Reward and recognize associate performance (e.g., way-to-go letters, personal bests, top three per channel, top VPG, attendance, special contribution, top three total packages).
- Motivate associates to increase production and performance (e.g., through contests, Special Performance Incentive Funds [SPIFs], motivational e-letters).
- Observe and identify associate areas of strength and development opportunities (e.g., through ride-alongs, shadowing, monitoring).
- Provide on-call support to associates when not on site.
- Seek and review sales and marketing best practices/publications and uses this information to train/coach associates to increase production.
- Conduct formal performance reviews and use this information to create individual development plans, career paths, and promotion development plans.
- Manage associate performance, developing performance plans for associates below expectation (progressive discipline).
- Identify and respond to the needs/questions/issues (both work and non-work related) brought forth by team associates.
- Mediate conflict in and between teams (e.g., within marketing teams, between marketing and sales teams).
- Monitor standard practices and develops amendments to standard practices as needed.
- Provide guidelines for empowering associates to make decisions regarding guest experience and service issues.
- Deliver and coordinates various training programs.
- Develop and review policies and procedures pertaining to work flow, lead distribution, reward, recognition, and discipline.
- Create an awareness and understanding of policies and procedures for conducting business (e.g., Flight Plans, Local Standard Operating Procedures).
- Participate in selection processes (e.g., interviewing).
- Develop compensation plans for marketing teams that maximize production.
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Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.
Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.
