Marketing Manager (Crash Baggage & Bossini)

Key Roles & Responsibilities:

1. Marketing

Oversee the production of all marketing and branding materials to make sure that they align well with the brand proposition

Develop a marketing plan for each brand under supervision that aligns with the brand's marketing strategy and work in a hyper collaborative manner with Product and Operations Teams to drive the execution on both online and offline channels to meet the brand's common goals

Deliver compelling and differentiated marketing communications that resonate customers while uplift quality perception and induce customers purchase.

Creating and managing engaging content (design & production) for a variety of channels both online and offline

Monitor the effectiveness of marketing activities for both online and offline channels, e.g. promotional campaigns, on a monthly basis in order to maximise the return on investment

• Actively research industry trends, market insights and analyze data for the purpose of seeking for business opportunities, e.g. new channels, new customer segmentations
• Collaborate with Product Team in identifying the right products, sales channels, promotion schedule, as well as assisting in seasonal product training sessions, aiming to achieve the brand's targets

Keep up with and support the Operation Team in deploying the marketing campaigns at the store fronts (both online and offline channels) in order to check the outcome and adjust the marketing plan accordingly when any issues arise

Liaison with brand principals regarding marketing initiatives and ensure aligned execution

2. Customer insights

Gather customer insights from both internal (e.g. CRM database, customer survey, complaints) and external sources and analyse to come up with beneficial recommendations for improving the business performance of the brands

Direct and provide guidelines for the team to conduct customer engagement initiatives, e.g. e-mail blasts, newsletters, member events

3. People management

Provide guidance to the team in accordance with the organization's policies and procedures by maintaining transparent communication through appropriate channels

Coach, mentor, and develop team members regarding skills and knowledge required for performing successful job

Lead Marketing team to meet the brand's expectations for productivity, quality, continuous improvement, and goal accomplishment

Provide effective performance feedback and guidance for performance improvement

Job Specification:

Required Skills & Knowledge

• Expert in MS Office (Excel, Word, PowerPoint)
• Passion for marketing and a commitment to driving business results.
• Creative thinker
• Up-to-date knowledge of industry trends and best practice in marketing.
• Market & customer research and analysis
• Fluent English language (reading, writing, listening, speaking)
• Effective communication and interpersonal skills
• Leadership skills and people management

Education

Bachelor's degree in business administration, majoring in Marketing

Experience

Minimum 5 years of experience in marketing function

• Preferably in ecommerce, retail, apparel, fashion, fashion accessories, or cosmetics industry