Marketing Manager

Responsibilities:

a. Develop and implement comprehensive marketing plans and campaigns to achieve business objectives.

b. Conduct market research to identify local trends, customer preferences, and competitive insights to inform marketing strategies.

c. Collaborate with the global marketing team to adapt global campaigns for the SEA market, ensuring cultural relevance and local language localization.

d. Provide local insight for digital marketing initiatives, including social media campaigns, email marketing, content creation, and search engine optimization (SEO).

e. Oversee the creation of engaging marketing content, including blog posts, articles, videos, and infographics, tailored to the audience.

f. Maintain good and close relationship with our local distributors and partner to have better alignment with them for local marketing activities.

g. Build and maintain relationships with local media outlets, influencers, and industry partners for effective PR and brand collaborations.

h. Monitor and analyze marketing campaign performance, providing regular reports and insights to optimize strategies and drive continuous improvement.

i. Collaborate with cross-functional teams, including sales, product management, and technical support, to align marketing efforts with business goals.

j. Manage the local marketing budget effectively, ensuring maximum return on investment (ROI) and cost efficiency.

Qualifications:

a. Bachelor's degree in marketing, business administration, or a related field. A master's degree is a plus.

b. Proven experience (5+ years) as a marketing manager or similar role in the SEA market.

c. Indepth knowledge of the local market dynamics, customer profile, and cultural nuances in SEA market.

d. Excellent written and verbal communication skills in English.

e. Demonstrated ability to develop and execute successful marketing campaigns that drive business results.

f. Analytical mindset with the ability to interpret data, measure performance, and make data-driven decisions.

g. Strong project management skills