Ozford Institute of Higher Education (OIHE) is a fully accredited provider of Higher Education undergraduate and postgraduate business degrees in the fields of Accounting, Management and Marketing. OIHE is associated with the well-established Ozford Education Group (OEG) offering English language, High School, and pathway courses.
The Institute is committed to the provision of quality and contemporary education and is seeking to recruit a highly motivated, energetic and resourceful Marketing & Student Recruitment Manager with a positive track record in a similar role, and a demonstrated commitment to the expansion of student numbers.
Reporting to the Head of Department, the role is responsible for the
- Student recruitment, marketing, managing partners/ representatives/education agents, and meeting sales targets; working closely with admissions, student services, and teaching faculties
SPECIFIC DUTIES:
- Recruit students from markets as specified by the Head of Department
- Liaising with parents, guardians, and other stakeholders as required. Conducting parent meetings to provide accurate information and advice to parents and students on course-related matters
- Development of new recruitment channels with organisations and governments in specific countries by way of signed Memorandum of Understanding
- Manage student recruitment agents and visit them when required
- Maintain agent agreements through the internal management system
- Actively seek potential student recruitment agents who can bring Ozford students
- Maintain and update agent lists, as well as the status of student applications
- Manage prospective students; including student inquiries, email, online chat, or telephone inquiries
- Manage and initiate new social media platforms to gain maximum market exposure
- Promote assigned countries and areas and prepare promotional material accordingly
- Attend regular market update meetings and marketing meetings
- Research and report on competitor activity, trends, and opportunities for Ozford when required
- Participate in a wide array of promotional activities globally
- Teamwork with Student Services to help on student issues
- Seek professional help for prospective students in the event of them having a visa issue
- Communicate with student parents when required
- Travel locally and overseas may be required
QUALIFICATIONS REQUIRED:
- A Bachelor degree or higher qualification
- At least 3 years experience in the student recruitment field or similar role
EXPERIENCE/KNOWLEDGE/SKILLS REQUIRED:
- Proven track record in marketing with a high rate of sales conversions
- Ability to build lasting, trusting relationships with potential clients and stakeholders
- Proven track record of achieving sales targets
- Strong communication, interpersonal and organizational skills
- Advanced knowledge of software tools used in today's digital age
- Self-motivated with a can-do attitude
- Experience with international students
DESIRABLE ATTRIBUTES FOR THE ROLE:
- Fluency in Thai language will be highly regarded
High-level skills in photography, videography, digital media advertising
