Pay per Click Executive

Responsibilities: To manage the companys pay per click campaigns under the direction of the Marketing Manager. Undertake required analysis and A/b testing to identify relevant and strong keyword searches in order to optimise campaign success. Creating targeted campaigns including writing required copy and testing landing pages. Working with relevant internal and external stakeholders to create copy and other creative content. Provide regular reports on performance metrics and market related insights. Analyse, monitor and report on ROI for all PPC campaigns to the Marketing Manager. Analyse, monitor and report on competitors PPC campaigns including key words being targeted. Manage and monitor spend to ensure it is in line with the assigned budget. Keep up to date with market and technology related developments. Requirements: Relevant previous experience and success within a similar PPC or Digital Marketing focused role. Current knowledge of Google Analytics and other digital marketing software and tools. Strong analytical ability and experience to work with a variety of data sources. Ability to communicate effectively with the wider team.