Your Tasks And Responsibilities
- Manage short, mid and long-term Women Healthcare portfolio marketing strategies in both hospital and drugstore channels
- Develop Brand and Portfolio Strategies in conjunction with Squad including brand activities C budget allocation
- Analyze and develop short-, mid- and long-term forecasts for focused brands
- Lead annual Integrated Brand Plan development in conjunction with brand squad, review brand activities and evolve in 90 days cycle
- Lead digital transformation of WHC portfolio marketing, identify and implement strategies to drive call-to-action, and tele-pharmacy
- Design commercial programs that leverage opportunities in drugstore Channel
- Maintain high customer focus through regular visits and analysis of marketing activation effectiveness
- Effectively communicate brand/portfolio strategies with field team and top must win account.
- Co-ordinate and assist field team to support target key doctors and hospitals
- Ensure effective Squad collaboration for the benefit of the brand
- Ensure field team activities are aligned with brand strategies.
- Organizing scientific meeting e.g. Symposium, product presentation, booth exhibition, PR activities to create disease awareness and product acceptance
- Manage brand portfolio as per brand life cycle
- Training to field team on brand knowledge, competitors profile, handling objections, brand strategies, detailing brand with brochure or medical paper
- Co-ordinate with squad team and cross function for any related issue
- Stock Management including commercial, sample
- Monitor production schedules for safety stock in each month
- Lead market research development
- Act as Brand Ambassador through internally and externally
- Perform other duties and handle special assignments given by Portfolio head
- Coaching associate Brand Manager on marketing capabilities and guide to develop suitable communication material to ensure the implementation of strategies within the channels
- Ensure all activities are conducted in a compliant manner
Who You Are
- Bachelor degree in Pharmacy or Medical Science, Master degree in Business Administration will be a benefit
- Minimum 3-5years Experience in field teamor brand management in pharmaceutical/nutrition or healthcare companies, is a benefit
- Experience in digital transformation
- Self-motivated, energetic, and open-minded
- Highly proactive and takes initiative
- Strong experience with project management
- Leadership capabilities
- Initiative and creative in various Marketing activities, promotional material meeting as well as in business development
- proactive in Marketing intelligence as well as effectively response
- Excellent organizational and interpersonal skills, including the ability to work in a fast paced and highly collaborative environment.
- Commercially credible in interactions with key business partners
- Attentive to details and a good problem solver.
- Excellent analytical skills including business and financial management
- Professional English communication
- Proficient in PC applications, including Microsoft office
Application Period: September 13, 2024 - September 30
Reference Code: 828795
Division: Pharmaceuticals
Location: Bangkok - Sathorn
Functional Area: Marketing
Position Grade: VS1.2
Email:
[Confidential Information]
Work Time: 40 hours
