Develop a marketing communications plan including strategy, goals, budget and tactics
Develop media relations strategy, seeking high-level placements in print, broadcast and online media
Coordinate all public relations activities
Direct social media team to engage audiences across traditional and new media
Leverage existing media relationships and cultivate new contacts within business and industry media
Manage media inquiries and interview requests
Create content for press releases, byline articles and keynote presentations
Monitor, analyze and communicate PR results on a quarterly basis
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Build relationships with thought leaders to grow industry awareness
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
Requirements :
Bachelor's degree in Marketing, Advertising, Communications or a related
Proven working experience in public relations required
Proven track record designing and executing successful public relations campaigns at both a local and national level
Strong relationships with both local and national business and industry media outlets
Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
Exceptional writing and editing skills
Solid experience with social media including blogs, Facebook, Twitter, etc.
