Research and analyze the market and competitors to identify new opportunities that further grow revenue for the pet business, for both local and potential international markets.
Analyze customer insights from both external and internal databases to truly understand their needs; always on a constant lookout for new trends relevant to the industry.
Craft out a comprehensive growth strategy for both B2C and B2B sale channels that is profitable and competitive. Map market/category potential & using that understanding to identify channel development opportunities.
Set an annual revenue target per sale channel and manage the marketing budget accordingly.
Strategize, implement, and monitor all aspects of omnichannel marketing for both awareness and conversion driving objectives, including but not limited to Facebook Instagram, Line and marketplace in-platform marketing tools. Decide effectively which ones will be executed in house, which will be outsourced to agencies.
Manage 360 degree launch plan for any new product verticals.
Coordinate with the Product Development team in sharing insights and select the right assortment to manufacture or to purchase and sell.
Monitor Customer Service team to ensure seamless acquisition and retention with delighted customer experience.
Consolidate data and analyze important metrics that affect business performance and potentially lead to customer retention insights for building a good CRM initiative; manage the loyalty program accordingly.
Coordinate with the IT team for automation/system adjustment if needed.
Provide accurate sales performance reports and tracking tools, improve or create new work processes according to the scale of the business.
Provide relevant tracking tools and performance analysis reports of each new launch.
Leading and inspiring direct team of subordinates: Marketing and
Business Development to deliver outstanding results.
Qualification:
Bachelors degree in Business Management/ Marketing or relevant field.
A minimum of 5-year experience in Project Management/Commercial/Product Development/Strategic Planning role, preferably in a start-up environment.
Proven business acumen and strategic growth mindset.
Entrepreneurial spirit and a high sense of ownership.
Excellent analytical abilities, proficient in Microsoft Excel or other project management tools.
Outstanding communication in both Thai & English and interpersonal skills.
Pets lover is a plus
Interested applicants, you can apply online or send resume directly to [Confidential Information]
