Job Summary:
As an SEO Specialist at Clicknext, you will be responsible for developing and implementing effective search engine optimization strategies to drive organic traffic and improve the online visibility of our clients. You will work closely with our team to analyze website performance, conduct keyword research, and optimize content for search engines. The ideal candidate should have a strong understanding of SEO best practices, excellent analytical skills, and a passion for staying updated with industry trends.
Key Responsibilities:
- Conduct keyword research to identify opportunities for website optimization.
- Develop and implement on-page and off-page SEO strategies to improve search engine rankings.
- Perform technical SEO audits and provide recommendations for website improvements.
- Optimize website content, including meta tags, headers, and images, for improved visibility.
- Monitor and analyze website performance using SEO tools such as Google Analytics, Ahrefs and SEMrush.
- Stay updated with industry trends and algorithm changes to ensure compliance with best practices.
- Collaborate with content creators to develop SEO-friendly content strategies.
- Track and report on SEO performance metrics, including organic traffic, keyword rankings, and conversion rates.
- Provide recommendations for website architecture, URL structure, and internal linking.
- Stay abreast of emerging SEO techniques and tools and implement them as appropriate.
Qualifications and Skills:
- Proven experience as an SEO Specialist or similar role in a digital agency or marketing department (Inhouse).
- In-depth knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, etc.
- Strong understanding of search engine algorithms and ranking factors.
- Experience with website optimization techniques, including on-page and off-page SEO.
- Excellent analytical and problem-solving skills.
- Strong communication and collaboration abilities.
- Ability to prioritize tasks and meet deadlines in a fast-paced environment.
- Experience with WordPress or other CMS platforms (preferred).
