Senior Associate, Personalized Campaign (Postpaid Convergence)
(The position is equivalent to Manager level)
Principal Accountabilities:
- Develop and manage personalized marketing campaigns across channels in both digital and traditional channels.
- Identify initiatives, new ideas, and new techniques for improving campaign results according to feedback from channels and performance.
- Design the core engine and business logic for campaign targeting, moments of contact, and offers based on the customer interaction journey and their behavior.
- Provide a high level of campaign requirements to the campaign solution and development team.
- Conduct pre-analysis for target sizing and execute campaigns through campaign management tools such as Pelatro.
- Collaborate with marketing, sales, distribution, and customer service to deliver and maximize efficiency in launched campaigns.
- Track and evaluate the performance of launched campaigns with regular reports and analysis.
- Monitor and maximize customer lifetime value to ensure maximum revenue and the best customer experience.
Qualifications:
- A bachelor's degree in Business Administration, Marketing, Engineering, IT, or a related field.
- At least 5 years of managerial experience in Marketing, Product Ownership, Product Delivery, or a related field.
- Good analytical and strategic thinking and planning skills.
- Strong communication, motivation, and interpersonal skills.
- Positive attitude focused on customer satisfaction.
- Ability to multi-task, prioritize, and manage time effectively.
- Knowledge of SQL and CRM tools such as Pelatro.
Location: True Tower 1, Ratchadaphisek Rd.
