Key Responsibility:
- Initiate, develop and deliver exciting relevant corporate to trading area activities and closely work with Marketing and Operations to develop effective promotions and events for customers this delivers the sales targets
- Prepare and conduct trade gap analysis to initiate trade plan and its activities & manage the evaluation and analysis of competitors, promotions and events performance to determine effectiveness and recommend the appropriate corrective plan to close the gap (if any) and better plan for future Quantify and value all future trade plan activity and forecasting potential trade
- Prepare and brief periodic plan including required mechanic, space allocation etc. to team
- Develop the best events that excite customers to visit Lotus stores in order to deliver sales growth
- Work closely with insight team to identify key customer needs and opportunities to develop an event plan which will be executed by the commercial, operations and marketing teams
- Work closely with brand communications team to plan clear and engaging communication for events
- Deliver an event plan with financial Key Performance Indicators for sales, return on space, strategic space planning, stock a nd exit planning
- Support commercial in reviewing performance of an event and make recommendations
- Simplify plans for staffs in stores with the better and matter shopping experience to customers
- Ensure appropriate lead lead-times are identified and controlled to delivers all KPIs
Qualifications:
- Bachelor degree or higher in Marketing, Business Analysis and Management or any related fields.
- Having at least 5-7 years of experiences in Trade Marketing / Commercial with retail / dynamic business background would be a BIG plus.
- Detail-oriented, Strong analytical, self-motivation, problem solving and presentation skills.
- Experience in project implementation is plus
- Strong in Data analytics & reporting
- Data Interpretation and able to connect the relevant information from varieties of sources
- Able to point the key factors and alternative solutions
- Business Acumen
- Commercial Trade Analysis
- Professional Presentation
- Flexibility and Adaptation
CP AXTRA | Lotus's
CP AXTRA Public Company Limited.
Nawamin Office: Buengkum, Bangkok 10230, Thailand
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