Job Title: Senior Manager - Marketing and Education
Main Purpose of the Role: Lead and manage the marketing and education functions to achieve sales objectives while ensuring cost efficiency. Implement educational initiatives for dentists at all levels as part of the company's quality policy and support ITI Foundation activities.
Marketing
Key Responsibilities:
- Strategic Planning: Develop, implement, and monitor the national marketing plan, integrating it with training, education, and sales initiatives to achieve both short-term and long-term sales targets.
- Internal Collaboration: Provide comprehensive marketing support to internal stakeholders, aligning product marketing initiatives with regional and HQ strategies.
- Team Leadership: Build, coach, and develop the local marketing team, fostering a high-performance culture.
- Process Management: Establish and oversee marketing processes, ensuring the planning, execution, and follow-up of all marketing activities. Implement a marketing approval process and ROI measurement system for program optimization.
- Initiative Management: Drive and execute non-product-related marketing initiatives, including customer loyalty programs, patient marketing, product warranties, and social media promotions, in alignment with HQ.
- Project Management: Demonstrate strong project management skills by setting clear milestones and timelines. Monitor progress and provide monthly reports to local and regional management.
- Customer Segment Marketing: Leverage existing products through targeted marketing initiatives aligned with sales cycles. Engage with the sales team to gather input and align marketing activities.
- Market Analysis: Monitor and analyze market trends, consumer behavior, and competitor activity to identify opportunities and adjust marketing plans accordingly.
- Budget Management: Effectively manage the overall marketing budget and provide monthly financial reports to the local management team.
Education
- Sales Training: Coach and train the sales team on products and brand value to enhance their ability to provide professional advice and services to customers.
- Training Development: Plan and manage the sales training calendar, assess training needs, and design product training programs to improve sales efficiency.
- Education Strategy: Define and implement an education strategy aligned with the overall brand strategy, tailoring it to different channels.
- Digital Transformation: Lead the digital transformation of educational initiatives, supporting and upskilling the marketing and sales teams.
- Performance Monitoring: Evaluate the effectiveness of educational programs, focusing on practical applications, e-learning, and other methods.
- Special Projects: Handle special tasks or projects as assigned by the supervisor.
Qualifications
- Master's or Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 7 years of marketing experience with a proven track record in a leadership role, ideally in a medical, pharmaceutical, or B2B environment.
- Strong background in operational marketing, with a focus on medical devices/healthcare and direct-to-patient marketing being a plus.
- Ability to develop and execute marketing plans that align with organizational strategy and objectives.
- Experience working in an international/matrix environment with direct sales forces and distributors.
- Demonstrated people management skills with a data-driven approach to marketing and ROI.
- Proven ability to adapt global initiatives to local markets (think globally, act locally).
- Proficiency in designing and delivering professional training and presentations.
- Advanced MS Office skills, particularly in Excel, PowerPoint, and Word, with a strong affinity for technology in marketing activities.
- Strong command of English.
- Highly self-motivated with a proactive approach.
- Knowledge of online marketing is a preferred qualification.
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