Strategy Development: Create and execute integrated marketing communication plans aligned with overall business objectives. Identify target audiences and tailor messaging to meet their needs.
Content Creation: Oversee the development of marketing materials, including brochures, press releases, social media content, and website copy. Ensure all content is consistent with brand guidelines and voice.
Campaign Management: Plan and execute marketing campaigns across various channels (digital, print, events). Monitor and analyze campaign performance, making adjustments as necessary.
Collaboration: Work closely with cross-functional teams, including sales, product development, and external partners. Coordinate with agencies and vendors for project execution.
Brand Management: Maintain and enhance brand image through strategic communication efforts. Ensure consistency across all marketing materials and channels.
Market Research: Conduct market research to understand industry trends, customer preferences, and competitor activities. Use insights to inform communication strategies and initiatives.
Budget Management: Manage the marketing communications budget, ensuring efficient allocation of resources. Track expenses and report on the effectiveness of marketing activities.
Stakeholder Engagement: Prepare presentations and reports for stakeholders, demonstrating the impact of marketing initiatives. Foster relationships with media and industry influencers.
Qualifications:
Bachelor's degree in Marketing, Communications, or a related field; Master's preferred.
8+ years of experience in marketing communications or a similar role.
Strong writing, editing, and verbal communication skills.
Proficiency in digital marketing tools and analytics platforms.
Ability to manage multiple projects and meet deadlines.
