Key Responsibilities:
Develop Marketing Strategy:
- Design and implement comprehensive marketing strategies to achieve key business objectives, including revenue growth, expanding assets under management (AUM), and increasing the number of new customers.
- Utilize data-driven insights to fine-tune marketing strategies for maximum impact and alignment with business goals.
Campaign & Event Management:
- Lead, create, and manage integrated marketing campaigns, promotions, and activities to expand the company's client base and drive customer engagement.
- Track and analyze the effectiveness of campaigns, providing reports to management along with recommendations for improvements and solutions to optimize performance.
Competitive Analysis & Market Research:
- Conduct thorough research and perform competitive analysis, examining customer data, sales trends, market behaviors, and competitor strategies to provide valuable insights and strategic recommendations to senior management.
Content & Social Media Management:
- Oversee the development and management of content and social media strategies, ensuring a detailed plan and schedule to boost traffic and lead generation through organic channels.
- Apply SEO knowledge to improve search rankings and enhance content visibility across platforms, ensuring maximum reach and engagement with the target audience.
Digital Media & Acquisition:
- Collaborate with digital media agencies to achieve client acquisition targets and meet established KPIs.
- Leverage insights from audience behaviors and creative performances in one channel and apply them across others to maximize results.
Budget Management:
- Manage the marketing budget effectively, ensuring expenditure provides an appropriate return on investment (ROI) while meeting business growth objectives.
Compliance & Process Management:
- Ensure that all marketing processes, policies, and operational procedures are followed closely and remain in full compliance with legal and regulatory requirements.
Qualifications and Skills:
- Minimum of 5 years of experience in the marketing department of financial institutions (banks, securities brokers, or asset management companies), or a relevant role in the financial services industry, with a focus on digitally led acquisition marketing.
- Bachelor's degree or higher in related field
- Experience or strong passion in digital asset is a plus
- Deep understanding of Thai customer's trends in wealth management / financial products
- Familiarity with marketing tool/system such as Facebook Business Manager, Google Ads, Google Analytics, Line Official Account, or related applications
- Good verbal and written English communication proficiency
- Strong analytical and problem-solving skills
- Excellent interpersonal and communication skills
Successful candidate will be requested to give your consent to conduct criminal background check. The Company reserves the right to not proceed further step of hiring if you do not give the consent for a criminal background check.
