At Lazada, we believe in disruptive thinking combined with excellent execution. Creativity is at the core of everything we do: Building brand that driving campaigns that spark conversations and leave a lasting impact. As a fast-growing, culturally attuned brand, we push boundaries to deliver breakthrough ideas that engage audiences across platforms.
With 8+ years of experience, you will play a pivotal role as Senior Creative, focusing on conceptualising disruptive campaigns that align with the brand's objectives. You will bring ideas to life with bold art direction and work collaboratively with internal and external teams, extending into viral activations that resonate across the region.
This role is ideal for someone with a proactive, go-getter entrepreneur attitude, who thrives on collaboration and stays on top of the latest cultural and AI trends.
Key Responsibilities:
- Disruptive Campaign Development: Conceptualise bold, culturally relevant campaigns with a clear understanding of business objectives.
- Viral Activations: Develop and execute activations that drive engagement and have the potential to go viral across social and experiential platforms.
- Regional Campaigns: Create multi-market campaigns tailored to regional audiences, ensuring consistency and alignment across markets.
- Craft & Visual Excellence: Deliver work with top-tier craft and meticulous attention to detail, maintaining excellence across all outputs.
- Production Management: Collaborate with film, animation, photography, and music production houses to ensure seamless execution from concept to delivery.
- Drive Collaboration: Partner with branding, social, and media teams to maximise creative potential and align outputs with business objectives.
- Cultural Awareness & Trendspotting: Stay ahead of cultural movements, industry trends, and viral moments to keep the brand relevant.
- Presentation & Stakeholder Engagement: Present ideas confidently to internal teams and senior stakeholders.
- Mentorship & Leadership: Lead, inspire, and mentor junior creatives and freelancers, fostering a culture of fun, collaboration, and growth.
Key Requirements:
- 8+ years of experience in creative roles, ideally with a background in advertising agencies. In-house experience is a plus. Experience in a leadership role is plus.
- Proven ability as a strong conceptual thinker, with experience executing disruptive campaigns from start to finish. Experience in viral activations is an advantage.
- A strong portfolio showcasing craftsmanship, bold art direction, and innovative storytelling across platforms.
- Fluent in English, with excellent presentation skills and the ability to engage with diverse teams. Comfortable working with regional teams through video calls.
- Experience working on regional brands and campaigns, ensuring alignment across multiple markets.
- Proficiency in art direction, craft, and a keen eye for detail to maintain the highest standards across deliverables.
- Experience collaborating with film, animation, and music production partners.
- Proficiency in Adobe Creative Suite and familiarity with video and animation tools.
- A proactive and self-driven mindset, with the ability to take initiative and think creatively.
- A fun-loving personality who thrives in collaborative environments.
- Strong multi-tasking abilities, able to work independently and manage multiple deadlines effectively.
- Excellent organisational skills, with the ability to manage workflows seamlessly.
