Job Description:
We are seeking an experienced SEO Specialist to join our team. The ideal candidate will be responsible for providing full-spectrum SEO services to our clients, leveraging advanced tools and processes to drive organic growth. This role demands a strategic thinker with a proven track record in enhancing website visibility and search rankings. The candidate must be able to coordinate and manage client relationships effectively.
Key Responsibilities:
Develop and Implement SEO Strategies:
- Craft customized SEO plans aligned with client goals.
- Execute on-page and off-page optimization techniques.
- Keyword Research and Analysis:
- Perform thorough keyword research to identify high-opportunity terms.
- Analyze keyword performance and adjust strategies accordingly.
Technical SEO:
- Conduct site audits to identify and fix technical issues.
- Optimize website architecture, URL structures, and site speed.
Content Optimization:
- Collaborate with content creators to ensure SEO best practices are implemented.
- Optimize existing content for improved search visibility.
Link Building:
- Develop and manage effective link-building campaigns.
- Monitor backlink profiles and disavow harmful links.
Analytics and Reporting:
- Utilize tools like Google Analytics and Search Console to track performance.
- Generate comprehensive reports detailing SEO activities and results.
- Provide insights and recommendations based on data analysis.
Stay Updated with Industry Trends:
- Keep abreast of the latest SEO developments and algorithm changes.
- Adapt strategies to align with new best practices.
Qualification /Experience:
- Minimum of 4 years of experience in SEO, preferably within an agency environment.
- Proven success in improving search engine rankings and organic traffic.
Technical Proficiency:
- Expertise with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, etc.
- Familiarity with HTML, CSS, JavaScript, and CMS platforms like WordPress.
- Understanding of schema markup and structured data.
Analytical Skills:
- Strong ability to interpret data and make strategic decisions.
- Experience with A/B testing and conversion rate optimization.
Communication Skills:
- Excellent written and verbal communication abilities.
- Capable of explaining complex SEO concepts to non-technical stakeholders.
Education:
- Bachelor's degree in Marketing, Communications, IT, or a related field is preferred.
