Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestl, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.
The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.
Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today's content experience.
Responsibilities:
- Oversee all social media activities as part of building, promoting and protecting brand reputation.
- Provide strategic guidance to Ford on social media planning and the Thailand social landscape, platforms, etc.
- Work closely with different departments on settings goals and targets and translate them into a comprehensive social media communications strategy and content ideas.
- Guiding and overseeing the social content production.
- Create an aligned social media content calendar with a full understanding on organic and paid strategy on different platforms.
- Actively monitoring and participate in the measurement of success on social media to determine optimization and community learnings for future content planning.
- Lead a team of social media customer engagement team to manage all inbound communications while ensuring customer satisfaction and brand tone of voice is accurately reflected in all interactions.
- Manage relationships with internal stakeholders and external customer communities.
- Collaborate closely with the local Social Account Management lead to ensure alignment on strategy and execution.
- Work with Regional IMG social leads to integrate regional strategies and best practices into the local market.
- Coordinate with our communication and marketing agency OpCOs, including Media and Creative, to ensure cohesive and effective social media campaigns.
Qualifications:
- Bachelor's degree in marketing, business, communications or a related field required.
- At least 5 year experience in social media, marketing, business and communications. Experience in automotive industry is an added value.
- Strong knowledge of digital and social media landscapes, internet/ mobile publishing.
- Excellent planning and data analysis ability.
- Active Thai and English language skills (spoken and written).
Diversity & Inclusion
Hogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves. We strive to recruit people from diverse backgrounds and support them to achieve long-term success. This not only makes Hogarth a better company and place to work, but an environment where everyone can give their point of view, experience connection, enjoy opportunity and feel a sense of belonging.
We welcome applications from everyone, regardless of race, ethnicity, religion or belief, gender, gender identity, age, national origin, marital status, military veteran status, genetic information, sexual orientation, or physical or mental disability. As part of our commitment to making our hiring processes as equitable as possible, we are currently rolling out a policy which ensures that hiring managers review CVs only after they have been processed through an automated anonymisation system. This aims to ensure that all candidates are considered for interview based solely on their experience and what they can bring to the role. The solution, provided by MeVitae, scans and redacts CVs to reduce potential reviewer bias.
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