Thailand Product Manager, Molecular and Immunoassay

Brand Management

Builds brand equity by improving awareness, interest and elevates to continued usage and consumption

Anticipates problems and opportunities to ensure smooth implementation of life cycle management programs and the achievement of desired results

Manages LCM to the maximum potential based on regional and global directions

Creates a market potential analysis of a possible business opportunity with minimal supervision

Consciously incorporates brand equity management as a key driver in strategy formulation

Customer Development

Utilizes market research findings or results to enhance understanding of customer needs

Identifies and manages emerging key influencers

Tailor fits activities to specific key influencers that will create mileage for the brand and the Company

Clearly communicates companys expectations and limitations to the customers when needed

Develops and influences Key Opinion Leaders to speak about value propositions of the brand

Establish long-term business relationships with key influencers

Create/customize CRM to increase brand loyalty

Builds long term relationships with local Health Ministry to adopt to our solutions

Initiates programs that will help build the business and expand the market of key influencers while improving our brand mileage

Market Planning and Development

Anticipates market behaviors based on historical data over the medium-term (3-5 years)

Uses established forecasting models

Draws conclusions from market trends and uses this as basis for action plan

Identifies strategic implications of market trends (price movement, new products launches, etc.)

Integrates and correlates data from different sources to produce a holistic picture

Establishes strategic direction (3-5 year term) and corresponding plan of action

Builds propositions to demonstrate the value (clinical, economic etc.) of our solutions

Teamwork and Collaboration

Drives internal salesforce and distributor teams

Works with regional and global teams to establish marketing campaigns, pricing structures, local clinical evidences

Collaborates with different stakeholders to ensure business growth and sustainability (Regulatory, Supply Chain, Commercial Performance, etc.)

Requirements

Bachelor or Master Degree in Pharmacy or Medical Technologist or other related field in science

Product Management experience in IVD or Pharma is preferred

Experience in dealing with Infectious clinicians is the plus