Argyll Scott is searching for an experienced and dynamic Trade Marketer for On-Trade Channels to join our client's team in Thailand. This role is pivotal in driving their brand presence and sales in the on-trade sector, including bars, restaurants, and nightclubs. The ideal candidate will have a deep understanding of the alcohol industry, strong acumen, and the ability to forge strong relationships with key stakeholders.
Responsibilities:
- Develop and implement trade marketing strategies for on-trade channels to achieve sales targets and enhance brand visibility.
- Analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats.
- Build and maintain strong relationships with on-trade customers, including bar owners, restaurant managers, and nightclub operators.
- Negotiate and execute trade agreements and promotional activities with on-trade partners.
- Monitor and evaluate the effectiveness of trade marketing programs, adjusting strategies as needed to optimize performance.
- Collaborate with the sales team to ensure the seamless execution of promotional campaigns.
- Measure the impact of promotional activities on sales and brand perception.
- Ensure consistent brand messaging and positioning across all on-trade channels.
- Develop and implement training programs for on-trade staff to enhance their knowledge and advocacy of our brands.
- Work closely with the brand marketing team to align on-trade activities with overall brand strategy.
- Prepare regular reports on trade marketing activities, sales performance, and market trends.
- Utilize data and insights to make informed decisions and recommendations for future trade marketing initiatives.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in trade marketing, preferably in the alcohol industry.
- Proven track record of managing on-trade channels and driving sales growth.
- Strong understanding of the on-trade environment in Thailand.
- Excellent negotiation and relationship-building skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative thinking and problem-solving abilities.
- Strong communication and presentation skills.
- Ability to work independently and as part of a team.
If you are passionate about the alcohol industry and have the skills and experience to excel in this role, we invite you to apply. Ask for more details and information on 02 107 2596.
Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.
