This job is with Johnson & Johnson, an inclusive employer and a member of myGwork the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
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Description
Trade Marketing Manager
The main function of the position
- Responsible for end-to-end planning, leading, organizing, analyzing, and controlling the operational and administrative responsibilities involved in the development of programs, campaigns, and/or projects in trade channel to ensure the achievement of maximum sales results, in-store excellence for ACUVUE® products and services, and optimally handling budgeting at the same time. Focus on strengthening collaboration with key account customers and top independent optical customers to build up equity of ACUVUE® brand through online and offline execution.
Working relationship
- Local Marketing Team, Sales Team, Customer Service Team, Warehouse, Supply Chain & Professional develop teams, Business Owners / Buyers / Merchandisers, Agency Partners & Vendors, RA, HCC, Legal and etc.
Key accountabilities
- To synchronize Brand strategy and channel strategy into the execution in stores, Develops, aligns, and implement Channel/Trade Marketing plans to ensure company and category objectives are achieved by translating the overall category strategies for all trade channels to achieve business plan, distribution, and merchandising targets.
- Lead business analysis and development of annual coordinated marketing campaign/promotion/festive campaigns based on strong understanding of consumer, shopper, and eye care professional insights to grow the retail channel and to and build strong leadership.
- Work cross functionally to prepare Customer JBP and work with the sales team to present and align with the customers.
- Lead store profiling analysis, handle stores segmentation and develop plan to grow the store share.
- Be responsible for the planning and implementing of in-store executions including in-store branding, POSM creation and distribution, and communication tools to support sales team.
- Quantify, Identify, and build Big Bet campaigns that synchronize with the Marketing strategy.
- Work with Brand manager to handle price setting for New Product launches by thorough benchmarking of competitiveness.
- To do volume forecast on new product initiative, new product development, and monthly close estimate by brand.
- Regularly conducting competitor benchmarking and agile working to build competitor activities.
- Ability to independently lead projects by connecting with cross functional teams to achieve strategic key account goals, including Consumer Roadshow.
- Coordinate and supervise the budget for trade spend with account manager/executive by balancing between brand strategies and channel strategies
- Working closely with CSR team to run sample management for store
- Support agency to feedback customers questions from across platforms to improve consumer experiences with brand.
Qualifications
Requirements
- University educated in business or related subject areas.
- At least 5 years of trade marketing management experience gained preferably from a reputable personal care/ OTC industry.
- Insights driven with consumer needs and retail business requirements.
- Good Big Picture Orientation with attention to details.
- Having Growth Mindset, Analytical & strategic, great teammate, self-confident, Openminded, proficient in spoken and written English.
- Innovative, Business Excellence and results oriented.
- Strong communication and social skills.
- Strong leadership and business acuity.
- Work independently who is a good initiator with multi-task and time management skills.
