The role manages implementation of trade marketing plans and customer activity plans to drive distribution & sales volume.
Job responsibilities:
Category / Promotion plan Management
Support trade marketing manager to develop Channel Strategy to achieve defined business objectives for all product categories
Develop channel initiatives that support category growth
Working closely with key customers to provide category and shopper insights to drive performance
Support Key account team on customer joint business plan and new product list in
Marketing / Promotion Communication
Identify opportunity and develop trade program to deliver business objective
Establish communication tools & process summarizing all MU initiatives to the field execution team after aligning with Marketing team
Develop sell in decks, POS material, customer specific mechanics, and premiums if required for each type of activity by working closely with Category Development Team
Develop and delivery of new product development (NPD) plans
Work with sales team to ensure effective of trade program execution and POSM utilization in keeping with the KPIs and activity plan
Define and leverage channel insight, competitor update & channel opportunity into trade program plan and execution
Manage agencies for any locally required support material in line with the agreed brand plans.
Financial Control
Responsible for ensuring the effectiveness of trade marketing budget and control to execute aligned trade activities within given budget
To ensure compliance with all regulatory systems of the company
Skill and Experience:
Bachelor's or Master's degree in marketing or business administration
